As the competition in marketing is increasing, marketers find it hard to manage each channel. Thankfully, there are digital marketing tools that make their work easy. From the scheduling of daily posts to analyzing competition, from creating impressive illustrations to responding to customer queries, these tools enhance their productivity by a significant factor. Below, we have compiled a list of the top 15 digital marketing tools that you should master for a better 2022.
Tools for Email Marketing
Well-known for its powerful free CRM and inbounding marketing software, HubSpot also gives customers a viable email marketing product that comes with a drag-and-drop email builder, ready-made templates, and a free plan to send 2000 monthly emails. Its easy-to-use and user-friendly interface makes it a good choice for marketers to expand their brand.
This is the best platform for beginners. It is free and empowers businesses, especially small businesses to find customers. The beauty of the platform is its usability and in-built templates. The platform also lets you create custom email templates. If you are new to email marketing, this is a great tool to put your hands on!
Ahrefs is the easiest solution to increase your website rankings. And you don’t even have to be an SEO expert to do that! It is an all-in-one SEO toolset that optimizes your website, analyzes your competitors, explores top performing content, and tracks your ranking progress.
While social media is the fastest way to marketing content, SEO still remains at the top. If you want to let your website shine, you need to master SEMRush to keep track of your search rankings, pull your competitor’s backlinks, monitor their fluctuations in ranking, keyword research, and devise ways to improve your search rankings.
Tools to Enhance Social Media Efforts
Social media is the new sweetheart of marketers, probably, yours too! That’s why you need to get your hands on Hootsuite. It is an easy-to-use tool that lets you handle multiple social media pages, post scheduled content on multiple platforms simultaneously, manage several campaigns, and track activities. (All in one place!)
Similar to Hootsuite, this is a social media management/marketing platform that allows cross-platform engagement with your audience at all times. If you want to ace the game, you must become a master of such tools.
Marketing Analytics Tools
For the advanced marketer with a love of Google Analytics, you need to check out Google’s UTM Builder. Unlike the other analytics tools, this lets you know which social media post or email campaign drove traffic to your site. Get familiar with UTM codes, and you are good to go!
Do you want to build stronger connections with your customers across all digital channels? It’s high time that you start using Bitly. This tool empowers your business – small, medium, or large, to embed short, branded call-to-action links. This also lets you shorten the website URLs to make them easily shareable.
Tools for Affiliate Marketing
Before we proceed further, let us brief you on Affiliate Marketing. It is a marketing technique where you earn a commission by promoting other company’s or people’s products. So, if you are an affiliate marketer, do not waste a second of not using VigLink. VigLink has a massive content database provided by publishers which they can scan in real-time. The use of this tool will make it much easier to drive sales.
This is a wonderful tool to scale your affiliate marketing efforts. It has one of the largest networks of bloggers and is one of the most popular choices for advertisers who are looking to get their products picked up and sold by publishers.
Tools for Creating Amazing Content
Grammarly is every content creator’s choice. Before you send an email or publish a blog, make sure to run your content through Grammarly to catch any grammatical errors or misspellings that you might have missed while proofreading. You can either use the desktop version or install the plug-in to evaluate every piece of content you create. It is very easy-to-use. Copy and Paste – that’s all you have to do!
This is a widely used Content Management System (CMS) that lets you create beautiful websites or blog pages, and lets you publish your content easily. It is free to use. However, you may have to purchase the paid version to use advanced features. But don’t worry, it is not very expensive.
It’s no secret that attractive social media graphics, posters, presentations, or any visual content catch the audience’s attention. If you want to stay a step ahead of your competitors, you need to master Canva. It is a design tool that offers you several features to create unique illustrations, videos, and more. Featuring an easy drag-and-drop interface and a large library of templates, Canva lets your social network shine.
This content marketing software will let you easily connect with your audience. With BuzzSumo, you will always know what your audience wants, which posts are they engaging with, what you need to do to meet their expectations, what your competitors are doing, and more. It offers you social insights for SEO and content marketing campaigns. Isn’t this a great tool?
Customer Service Tools
Solving customer queries and problems is as important as running your business. Because businesses and customers are like peanut butter and jelly, inseparable! Zendesk offers you a complete suite of tools to respond to your customers. It aggregates all communication channels into one place – emails, phone calls, and chats.
Now that you have read the complete list of digital marketing tools that you need to master, which tools are you planning to swear by? Of course, there are some other tools that might not have made it to our list, we tried our best to compile the top 15. FYI, a few other tools that you may want to try are AdEspresso, SociAlert, Inbox Tester, Editsaurus, Unbounce, Vimeo, Moz, and more. Which tools are you already using? And which tools would you want to master? Tell us in the comments.