Organizations prefer candidates who attach an informative and impactful cover letter to their resumes. It makes the selection process easy. In addition to the eye-catching quotient, a powerful introduction within a predefined word count serves its purpose.

Knowing how long a cover letter should be is to your advantage. You can trim and edit unnecessary portions to highlight your strengths and expertise. Mid-level professionals use cover letter generators. Thereafter, manually edit profile introductions to look presentable, inviting, and compelling. Moreover, the writing style, facts, figures, and overall statistics must be thought-provoking and engaging.

Crux of the Matter

The bottom line is to impress your recruiters. If you follow the best techniques of writing resume cover pages, you are a promising prospect in the eyes of HR personnel. Keep this principle in mind. It is a Biblical truth.

The Dilemma – One Page or Half Page?

A new generation of content writers opine the half-page theory, while a majority stick to the old-school concept of one-page length. Both works. What matters most is the relevant information vis-a-vis the job position. Whether a half-page or full-length introduction, your area of responsibilities, previous work experiences, projects, certifications, and qualifications matter. The recruiting manager is least interested in your heartwarming stories.

Research Length Borderlines

There is no clear-cut rule for the length of a cover letter. You can make it as long or as small as you want. However, it is essential to understand the gold standards of writing a resume bio. You can fill up a page with uncanny stuff that is of zero value. In the process, you are committing a suicidal mistake. Top recruiters hate to even look at unorganized and lengthy write-ups. Therefore, research the optimal word count before jumping on the bandwagon of crafting catchy introductions. It can help in your cause.

The Ideal Length

Ask an expert how long should a cover letter be, and they unequivocally say 250 – 400 words. It is the standard length of a resume bio, across verticals and domains. You must learn how to craft a stellar cover letter that instantly grabs the attention of recruiters. It cannot be too short, nor overly lengthy. When drafting a professional resume introduction, follow the best practices regarding the ideal length and format.

An Impactful Introduction Matters

Introduce yourself humbly and politely. Explain where you found this job advertisement. If you are applying randomly, mention the type of position you are looking for. Your introduction should reflect your seriousness about working for the company or brand. Recruiters prefer serious job seekers who apply with a professional cover letter.

Experience Level – It Impacts Length

If you are a mid-level professional, emphasize your relevant projects, achievements, and experiences. Too much information may jeopardize your prospect. Having a bucket full of experiences is good. However, highlighting only those that matter is a wise decision. Aspiring job hoppers fail to understand this golden rule. They unknowingly draft a cover letter, mentioning their entire set of qualifications and skills, hoping recruiters would like it. But, they are sadly mistaken.

Show you are fit for the Job

Make the recruiter believe you are the best person for the job. When you know how to draft a cover letter, the job is half done. Next comes your proficiency, eligibility, and work experience. Highlight your niche areas that match the job opening. Convince the HR that you are eager to work and be a part of their extended family. Let them know you respect their work ethic, values, and company goals. Your seriousness towards integrity and morals can be an advantage.

Writing Style – Tips and Advice

When you tread the DIY path to draft a text or use the AI cover letter generator, keep in mind a few things. It will help in your job hunt endeavors.

• Use bullet points.
• Customize your cover letter for different job positions. Make it flexible to edits or changes.
• Keep it concise. The witty mindset, shrewd nature, and scanning eyes of professional recruiters take in only the essentials that matter.
• Include a call-to-action at the end. For example, you can say feel free to call me at this number anytime, or drop an email, and I will respond at the earliest.
• Break the cover letter into 3-4 small paragraphs, mentioning your qualifications (educational and professional), skill sets, projects, company details, etc.
• Start by addressing the recruiter as Dear Hiring Manager.

What to Include in a Cover Letter?

• Your contact information, including name, phone number, city, state, country, email address, etc.
• Use the standard greeting style. Do NOT over exaggerate.
• Introduce yourself and the job position.
• Highlight your achievements, present job responsibilities, overall work experience, and key accomplishments in your previous workplace.
• As said earlier, keep in mind the length and size limitations. If you are aware of how long a cover letter has to be, your chances increase twofold.
• Mention additional skill sets and statistics that make you a prospect.
• Research the company and job position you are applying for, which can help you align with their roles and requirements.
• Show your gratitude to the recruiter for their time and patience in going through your cover letter.
• Lastly, add your contact information below the signature. It may have your communication address, LinkedIn URL, or other portfolio links.

Keep it Concise

When you draft an engaging introduction, you must know how long a cover letter should be to catch the attention of the hiring manager. Top recruiters handle scores of resumes daily. They do not have the time and patience to listen to your bloated crap and self-proclaimed lullabies. Anything too much finds its way into the trash bin. HR managers take in only the essentials. Therefore, you must know how to write an engaging cover letter by keeping it precise and concise. Browse through cover page examples, and take inspiration from professional write-ups. You will succeed.

Utilize White Space

Utilizing white space does not mean you scribble anything and everything that comes to your mind. You must learn how to intelligently and wisely optimize white space in the document. Break up your text by writing small paragraphs of 300-350 characters. It ensures interest among recruiters who enjoy reading informative and crisp text. Set a margin space of 1 inch. It helps cover a larger white space with little text.

Limit Your Cover Letter to 3-4 Paragraphs

For maximum impact, limit your introduction to 3-4 short paragraphs with informative bullet points. Highlight only the relevant experiences and skills that do justice to the position. Professional recruiters prefer reading cover letters that are half a page in length. Anything beyond that is scrap. Try to keep the reading time to 15-20 seconds, which is ideal for a mid-level job position application. Highlight your expertise and qualities that make you fit for this job.

Keep Your Sentences Short

Short sentences produce an immersive effect. A sentence must cover maximum points without fillers, mentioning your skills and experiences. If you want recruiters to read your cover letter content, the sentences must have the best points without unnecessary bragging. When you write paragraphs woven around a central idea, the content is attention-grabbing. You can divide the sentences into topic-based, descriptive style, and conclusion sentences.

Tailor the Letter by Checking Job Description Requirements

Before you order a cover letter generator to produce a unique piece of content, research the job description. You can access key insights from the work role in the said job advertisement. It helps keep a check on the length of a cover letter without compromising on specific details and information. It helps create unique cover pages that match the job specifications and requirements. Impactful stories supported by facts, figures, and statistics help secure a job, outsmarting tough competitors. Tailor the letter for each job you apply to positions in different companies.

Mention Only Relevant Experiences

It helps keep your cover letter short. The recruiter is least interested in knowing your likes, dislikes, and tastes. A cover letter must not exceed a prescribed word limit. Therefore, utilize the white space, keeping in mind the word count cut-off mark. It helps make your introduction impactful. Assure the recruiter that your skills and experience can help the company create a turnaround. Justify your hiring and ensure the HR believes in your true potential. Be to the point without beating around the bush.

Break the Cover Letter into Small Sections

An ideal cover letter consists of four paragraphs. Let us learn how to break it down into informative sections.

Paragraph #1: Introduction

The first paragraph should be attention-grabbing. It is a golden opportunity to show your interest in the job and brand. Address the right person or department. Research the job position thoroughly before customizing your cover page. Use adjectives without over exaggerating.

Paragraph #2: Your Achievements and Qualifications

The second paragraph should highlight your achievements. You can mention how your foolproof strategies helped the previous company generate desired revenue and numbers. In this context, you can share valuable statistics that support your qualifications and experiences. Showcase your expertise that influences HR managers and hiring decisions.

Paragraph #3: Your Urge to Join the Company

In this paragraph, you show your interest in the job vacancy and your passion to work for the brand. Let your recruiter understand your loyalty towards the company, which can prove to be a turning point in your career.

Paragraph #4: Conclusion

The last paragraph should reiterate your desire to work for the company. Thank the person for having patience with you. You can also request a one-to-one meeting at a time and place of their convenience. Sign off with a signature at the end of the cover letter.

Final Words

I hope this article clears doubts about how long should a cover letter be and the word count. I have tried to share key insights on the writing style and the vital aspects that make a professional introduction look impactful. We welcome your feedback and suggestions that help us create more informative posts for job aspirants.

Frequently Asked Questions (FAQs)

1. What is the ideal length of a cover letter?

Generally, a cover letter should be 250-400 words in length. It can utilize half or three-fourths of a page, comprising four short paragraphs with an introduction. It can include bullet points to mention your skills, qualifications, and experiences.

1. Is a 500-word cover letter lengthy?

Yes, to some extent. If you are applying for a senior-level position, it is acceptable as it highlights your achievements, skill sets, certifications, portfolios, etc. However, freshers and mid-level applicants should steer away from jumping the predefined length.

1. Is it technically incorrect to write long cover letters?

Some HR executives dislike lengthy introductions. They prefer concise cover letters of 300 words that summarize the qualifications of mid and entry-level candidates. If you can highlight your achievements and qualities within this word count, there is no logic in wasting your time and effort on lengthy cover pages.

1. How to start a cover letter?

You begin your letter by addressing the recruiter as Dear Hiring Manager. Have an engaging opening tone that sets the mood. Mention your relevant skills that perfectly align with the job position, increasing your prospects for a one-to-one interview. Avoid using generic phrases that have little impact on recruiters.

1. What is the difference between a cover letter and a resume?

A cover letter is a brief introduction about you, summarizing your objectives, qualifications, expertise, achievements, awards, certifications, goals, and objectives. It does not delve into the specifics. However, a resume highlights your educational and professional excellence that sets you apart. A resume offers extensive information about your previous company, work, projects, school, and university.

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What is the back end?
The backend is the server side of the software that stores and analyzes data, as well as
ensure smooth application performance. Backend developers take on a range of duties,
such as writing APIs, and libraries and working with system components, business
processes, and data architecture.

Being a process that stays invisible to users, backend development sends and receives
information, communicates with the front, and displays the data as a web page.

What does a back-end developer do?
The behind-the-scenes functionality of a website is referred to as the ‘back-end’. It is a
combination of technology and programming that powers a website, consisting of three parts
that a user never sees: a server, an application, and a database.

The back end runs a website the user doesn’t see or interact with it, but it is always running
in the background, delivering functionality and a desktop-like experience. Back-end
developers play a critical role in web development teams and make sure that data or
services requested by the front-end system or software are delivered.

The back end is the combination of a database and software written in a server-side
language, which is run on web servers, cloud-based servers, or a hybrid of both.

In order to make the server, application, and database communicate with each other, back-
end developers use languages like PHP, Ruby, Python, Java, and .Net to build an
application, and tools like MySQL, Oracle, and SQL Server to find, save, or change data and
serve it to the user in front-end code.

Responsibilities of a back-end developer can include working with:

1. Database creation, integration, and management
2. Back-end frameworks to build server-side software
3. Web server technologies
4. Cloud computing integration
5. Server-side programming languages
6. Operating systems
7. Content management system development, deployment, and maintenance
8. API integration
9. Security settings and hacking prevents
10. Reporting — generating analytics and statistics
11. Backing up and restoring technologies for a website’s files and DB are you suited to be
    back.

Top Backend Technologies For Your Project: pros & cons [2023]

Node.js:

Node.js is an open-source, cross-platform, JavaScript runtime environment built on
Chrome’s V8 JavaScript engine. Node.js is known for its fast performance and scalability. It
is used by big tech giants like Netflix, PayPal, and Uber.
Pros:
Node.js is known for its fast performance, making it ideal for building real-time web
applications and streaming services.
It has a vast library of packages and modules available on the npm registry, which makes it
easy to add functionality to your application.
Node.js allows you to use JavaScript for both front-end and back-end development, making
it easier for developers to switch between the two.
It is highly scalable, allowing you to handle a large number of concurrent connections.
Cons:
Node.js is single-threaded, which means it is not suitable for CPU-intensive tasks.
The asynchronous programming model can make it challenging to debug and troubleshoot
errors.
The lack of strict typing can make it difficult to manage large codebases.

Django:

Django is a high-level Python web framework that promotes rapid development and clean,
pragmatic design. It is used by companies like Instagram, Pinterest, and Mozilla.
Pros:
Django has well-organized and comprehensive documentation, making it easier for new
developers to learn and start building applications quickly.
It has a built-in ORM (Object-Relational Mapping) system, making it easier to work with
databases and data models.
Django follows the DRY (Don’t Repeat Yourself) principle, reducing the amount of code you
need to write and maintain.
It has a robust security system, protecting your application from common web vulnerabilities.
Cons:
Django can be challenging to configure and set up, especially for beginners.
The framework can be restrictive, limiting the freedom of developers to customize their
applications.
It is not suitable for building small-scale applications as it can be overkill for simple projects.

Ruby on Rails:
Ruby on Rails, also known as Rails, is a server-side web application framework written in the
Ruby programming language. It is used by companies like Airbnb, GitHub, and Shopify.

Pros:
Ruby on Rails follows the convention over the configuration principle, reducing the amount of
code you need to write.
It has a vast community of developers, making it easier to find support and resources.

Ruby on Rails has a built-in testing framework, allowing you to write automated tests for your
application.
It has a modular design, making it easier to add new features and functionality to your
application.
Cons:
Ruby on Rails can be slow compared to other backend technologies.
It can be challenging to scale Ruby on Rails applications to handle high-traffic loads.
Ruby on Rails has a steep learning curve, especially for developers who are not familiar with
the Ruby programming language.

Flask:
Flask is a micro web framework written in Python. It is used by companies like LinkedIn,
Netflix, and Uber.
Pros:
Flask is lightweight and easy to set up, making it ideal for small-scale projects and
prototyping.
It has a modular design, making it easy to customize and add new features to your
application.
Flask is flexible, allowing you to use different libraries and tools to build your application.
It has a robust community of developers, making it easier to find support and resources.
Cons:
Flask is not as feature-rich as other backend technologies

PHP:
PHP stands for Hypertext Preprocessor and is a server-side scripting language, meaning
that programs created in it execute on web servers and are not dependent on an online
browser. C. Rasmus Lerdorf is the creator of PHP, and its first version appeared in 1995.
One of the most popular languages developers use to create new apps, PHP is extensively
used to develop online applications. Globally, the techies are awaiting new advancements in
the language. The future of PHP development is generating a lot more curiosity.
Pros:
Open-source and free of cost
It’s platform-independent
Faster loading rate

Cons:
It may not be suitable for all bigger web-based applications
Lacks debugging tools
Considered less secure relative to others

Conclusion

In conclusion, choosing the right backend technology for your project is crucial for its
success. While there are several options available, the top backend technologies in 2023
include Node.js, Django, Ruby on Rails, and Flask. Each technology has its own pros and
cons, and it’s important to evaluate them carefully based on your project’s requirements.
Ultimately, the technology you choose should offer scalability, flexibility, and security to
ensure your project runs smoothly and efficiently.

The post Top Backend Technologies For Your Project: pros cons [2023] appeared first on Chatwolfs.

Why WordPress?

It is because WordPress is a dynamic website building platform or tool that powers more than 40% of the web. It means, 1 out of 3 websites are designed on the WordPress platform. The reason for the popularity of this website design tool is simply because of its user-friendliness and flexibility it offers to create a site from scratch. As WordPress is an open-source content management system (CMS) and software, it helps in designing:

• Websites
• Blogs
• Applications
• Complex Web Portals
• Enterprise Websites

Any WordPress web designer in San Diego CA, or for that matter in any other part of the world would always focus on branding and visual elements. It is done by using themes that decide the appeal of a website and through plugins that add functionality, such as installing a contact form or SEO analytics tool. Here, a WordPress web developer deals only with the HTML codes.

A Mobile Responsive WordPress Web Design

As the name suggests, the design of a site should be done in a way to precisely adjust to all screen size and resolutions. It can be a smartphone/Android phone, iPad, tablet or a laptop. The site must open exactly in the same way in all of these mobile devices, without any image distortion or missing portion. In a responsive web design San Diego CA, it must ensure that the site is easy-to-navigate and browse through the screen of all devices, by keeping in mind the concept of ‘OW Zone’, ‘Taps’ and ‘Thumb Zone’ for different mobile screen sizes. A normal person and an individual with physical disability should be able to easily navigate through the website, with one hand. A design, which is fluidic and 100% compatible with all Android devices and mobiles. Some important aspects of a responsive web design are:

• Flexible Grids & Images
• Smart Custom Layout Structure
• High-Clarity Images
• Readable Font
• Highly Browsable
• Use of CSS Media Queries
• Adapt Accordingly to Screen Size & Resolution
• Prominent Tabs & Buttons
• ‘One Thumb’ Navigable

The bottomline is, to build, design, create and develop a WordPress website that must incorporate the technology to automatically switch and respond effectively to a web visitor’s preference. This completely eliminates and negates the need for designing different websites for varied devices.

Benefits of a WordPress Designed Website

Flexibility

It is an ideal platform, tool and software for creating any kind of website, with a high level of flexibility. It can be a static or dynamic company website or an eCommerce site, with a number of pages and lots of HD images of products. Over a WordPress website design platform, you can showcase your company, business, brand, blog or eCommerce store in a desired style. It can be with high-clarity & pixel-perfect images, advanced Google fonts, typography and your choice of background color. You can also incorporate a CMS, analytics tool, SEO tools or a shopping cart for an online store. You can choose from over 6000 WordPress themes & templates that set new benchmarks in designing a WordPress site.

Easy-to-Use CMS

In WordPress, the administration of a website is kept simple and easy-to-understand, so as to help novices and non-technical designers. The CMS interface is so intuitive and UI rich that it can make anyone feel, as if he/she is a seasoned web developer. As a first-time user, you only need to log in to your WordPress system admin dashboard, upgrade your website content as per your needs and get to view the changes that you’ve made, instantly.

Powerful Plugins

Even though WordPress is considered to be a simple visual editor, the capabilities of WordPress as a web design platform or tool is huge. You can add custom forms, visual sliders and other eye-popping design elements, by using powerful plugins. You can also incorporate Google Analytic tools and WordPress SEO tools for increasing the functionality of your website. There are an excess of 60,000 FREE plugins that help you in building your dream WordPress website with little or no effort at all.

SEO-Ready Web Design

Apart from getting access to potent SEO plugins, the WordPress platform is also structured in a way, so that you’re able design a site that can be easily and effortlessly optimized on search engines. This is to get the top 10 ranking in Google. In this way, you can easily incorporate keywords & key phrases in your permalinks, optimize your images with Alt-Text and add metadata (meta title & meta desc) on all posts. This is how you create a robust WordPress SEO foundation. What’s even more interesting to note here is that all WordPress themes, templates & plugins provide a superb user-experience (UX), which results in getting high page rankings on Google’s SERPs.

Final Thoughts

In any mobile responsive web design on WordPress platform, it is the plugins, tools and software that play a key role in making a site become fully functional, flexible and adaptable to different scenarios. And when you’re partnering with an experienced web designer & developer, they help custom design your site on this dynamic web design platform, where millions of others sites are created. This is how you’re able to connect with your targeted audience, by having a dynamically designed website. This is the web design platform that is trusted by thousands of responsive web designers globally.

The post Responsive WordPress Web Design Services in San Diego CA, by a Leading Web Geek appeared first on Chatwolfs.

An Improved Online Brand Presence Comes with an Interface-Rich Website

A website with an eye-popping design makes visitors stop, stay for a while and look at the site, thus automatically reducing ‘bounce rate’, which normally happens with other sub-standard websites. In this way, ‘conversion rate’ is increased. A site which is designed simple, easy-to-use, has clear navigation and smart ‘call-to-action’ features, doesn’t confuse visitors. And, with added features like a Content Management System (CMS) and Google Analytics, a website is not only easy for the webmaster or web owner to use, but also provides visitors with a pleasant experience.

ALSO READ: Why Companies Turn to Digital Marketing to Survive COVID-19

In any standard web design Tampa, FL, or in any other city in the world, a WordPress designer would always incorporate these two quintessential features, viz; CMS & Analytics. It is more useful for the web master. Then comes the aspect of navigability, scalability and fast page loading speed. This is all about user-experience. If the site is loading fast, is easily navigable with the use of advanced fonts and background colors, a website definitely stands out in the crowd. This is achieved by using the latest web design tools, software & plugins. Most importantly, it is the platform over which you design & develop a site that matters. Most eCommerce websites are developed on WooCommerce, Shopify & Magento, which definitely offers a great flexibility and advantage. The four phases of any web design are: Planning, Designing, Developing, QA Testing & Hosting.

Important Features of a Custom Web Design

Any standard web design in Tampa or anywhere else, must have some core features, without which a site cannot achieve the intended results, as desired by a company or individual. Let’s understand what are the core web design features that make a website complete.

• Mobile Responsive Layout/Mobile Compatibility
• Latest Google Fonts & Typography
• Hamburger Menus
• Fast Page Loading Speed
• Fully SEO Ready
• Cross-Browser Compatibility
• Highly Navigable
• Accessibility
• Improved UI/UX Features
• Content Structure & Visibility

This is how a website looks perfect and functions seamlessly. There should be an element of minimalist design, yet look clean, organized, readable and easy to navigate through the menus and pages. The trend is mobile friendly web design, the world over. Therefore, it is the layout of a website that holds the key in any modern day web design. A 100% mobile-friendly web design refers to the strategy, which helps websites adapt to all screen sizes and resolutions. Be it tablets, iPad or Android phones, apart from laptops & desktops; a site should open exactly in the same way, with no image distortion or anything missing or cut-off from the screen. This generated a positive user-experience.

Optimizing a Website for Speed

This is one of the key features in the design of a WordPress website. A site that does not load fast, has a huge ‘bounce rate’. It means, visitors do not tend to stay on a site, which takes more than 3-4 seconds to load. In this way, you lose out on a lot of valuable customers and business prospects. Therefore, you need to convey this quintessential aspect to your bespoke web designer in Tampa or anywhere else that your site and all its pages need to load lighting fast. It doesn’t if it is a ‘heavy’ site with lots of images and videos. This generates a positive user-interface, as you get repeat customers and visitors.

Benefits of Partnering with a Certified Web Design Agency

Well, there are so many benefits to count on. First of all, you get a dedicated project manager and a fully customized or bespoke design, with the desired background colors, typography and fonts. You also get the services of search engine optimization, eCommerce functionality incorporation, database integration, professional copywriting service, website maintenance, ADA & WCAG compliance, content strategy, Conversion Rate Optimization (CRO), and lots of other stuff. This is what a web geek or an expert like “ProDeveloper” can provide, when it comes to a custom web design & development in Tampa, FL.

Designing a Website that Converts

This is the ulterior or main motive of any entrepreneur, company or business entity. Every organization wants more customers, prospects, footfalls, visitors and traffic to their sites. It is only possible, when you’ve a dynamic designed WordPress website, with all the latest features, including mobile responsiveness. A web design that is able to generate new leads, increase conversion rate and improve web visitor traffic is always successful in driving sales and revenue for a company. Therefore, while designing a website, you must always seriously consider ‘Conversion Rate’, as that holds the key for revenue, sales and profit. Your corporate website needs to look sharp, simple, easy-to-use, informative and with all the UI/UX rich features. This is how prospects convert into customers. The Bottomline is, you need to have an intuitive design and robust site architecture in order to grab the attention of your targeted audience.

Endnote

When you’re partnering with a WordPress web design expert in Tampa, FL, you can be rest assured that your site would be fully customizable. With numerous themes and web design templates to choose from, you can now think of getting a responsive and dynamic designed website on a robust platform. A website that is built with powerful WordPress plugins, custom forms, visual sliders and with other eye-catching elements, certainly stands out in the crowd. Not to forget the ‘SEO-ready’ and fast page loading speed aspect, which also holds the key to any dynamic or responsive design.

The post Mobile Responsive Website Design Services in Tampa, FL, By a Leading Web Expert appeared first on Chatwolfs.

Businesses that were earlier reluctant to embrace new technologies suddenly found themselves to be woefully unprepared for the economic uncertainties that lingered since March 2020. They had to scramble to be on top of things, to migrate their operations and workforce overnight to virtual systems simply to remain in the game. On the other hand, businesses that already had digital strategies in place didn’t take time to adapt to this “new normal”. They remained ahead of their competitors, their workforce didn’t have a problem adjusting to working from home and their economic environment didn’t get largely affected. 

The Covid-19 pandemic showed us all the importance of going digital. It simply was a matter of now or never. Adopt now or perish later. The rules were simple. However, simply adapting to digital technologies isn’t enough. For many businesses, adopting new technologies also means embracing digital marketing. If until the early months of 2020, business meets, tech shows, live events, conferences, and trade shows led the way for B2B communication, Covid-19 made these null and void. Person-to-person communication is hardly possible today. Personally, meeting clients or addressing potential audiences is no longer possible. Even traditional advertising (such as billboards, print ads and to a certain extent TVCs) have lost their appeal, especially with the Millennial and Gen Zs. 

Digital Marketing is the Future
Unless businesses take lessons from the pandemic and use digital resources to stay connected, they are simply going to slip into oblivion – very soon. Staying connected with clients, customers, and employees through digital mediums means making the best use of digital marketing. To steer ahead of the competition, companies must turn to digital marketing, especially if they want to survive Covid-19. 

What is Digital Marketing?
Any form of marketing that makes use of electronic devices to promote business products and services is called digital marketing. In this form of marketing, campaigns mostly appear on computers, phones, tablets, and other Internet-enabled devices. There are various forms of digital marketing such as online videos, display ads, social media posts, PPC, SEO, etc. 

Digital marketing is much more targeted than traditional marketing because businesses need to understand their audiences before creating any campaign. Audience research and segmentation are much more thorough for digital marketing. This is mainly because the power of choosing messages now rests with the audience. With so many platforms to navigate and interact from, audiences now have the power to interact according to their whims and fancies. If they don’t like a brand’s messaging on a platform, they can univocally reject them. They are no longer silent takers. This makes the job tougher for businesses that must constantly be on their toes to understand and navigate audience wishes and interests. 

Digital Marketing During a Pandemic
Over the past year and a half, people have lived in isolation. While the world may be slowly opening once again, few things are not going to happen in life before. One of them is marketing. Digital marketing for companies is here to stay. These past few months have taught us a few things about digital marketing during a pandemic. Some key observations for businesses are – 

• Businesses Must Change Their Communication Approach – Everything has changed – perception, priorities as well as needs. To remain afloat in a post-Covid world, businesses must become empathizers. They must be able to recognize people’s sufferings and acknowledge that while campaigning for their products and services. As a business, you must look out for your customers. Offering them membership discounts, long-term benefits, and refunds options are a few strategies to adopt. During the peak months of Covid-19, businesses only sought to keep their presence felt. They worked on improving their online visibility and interactions. Though restrictions are easing now, these strategies must continue. 
• Investing in PPC Ads – Pay Per Click ads (PPC) have always been known for their high return on investments. During the pandemic, the importance of PPC has been acutely felt by businesses because their customers have all been glued to digital spaces. Whether it is about investing in PPC ads on Facebook or Google, this is one trick you cannot miss. The best thing about PPC ads is that it is affordable and meant for targeted campaigns. You can design campaigns based on your customer interest, location, profession, gender, etc.  
• Taking All Services Online – To survive in this new world, businesses need to take all their services online. 2020 mandated companies to go digital. Even now, after more than a year, this trend of remaining relevant online remains crucial. From improving web presence to renewing social media engagements, businesses had to do it all. But these measures are not enough. As part of your digital marketing efforts, you must adopt automated email communications for the long term and must already have an integrated cloud-based solution for improved communications. Businesses that saw no relevance online must join the bandwagon. The biggest example is the education sector. Who would have thought that education at all levels could be imparted online? But that’s happening and there is still a lot of scope in this sector. 

Conclusion
The Covid-19 pandemic has shown how true the saying “survival of the fittest” is. Companies that had adapted and adopted technologies have done well while those who resisted or lagged have been left behind. Digital marketing for companies has acted as a savior as it has allowed businesses to remain connected with their customers, clients, and vendors. There is no doubt that digital marketing is the future, and it is here to stay. The faster companies adopt this new marketing form, the better it will be for them. 

The post Why Companies Turn to Digital Marketing to Survive COVID-19 appeared first on Chatwolfs.

Tools for Email Marketing

HubSpot

Well-known for its powerful free CRM and inbounding marketing software, HubSpot also gives customers a viable email marketing product that comes with a drag-and-drop email builder, ready-made templates, and a free plan to send 2000 monthly emails. Its easy-to-use and user-friendly interface makes it a good choice for marketers to expand their brand.

Mailchimp

This is the best platform for beginners. It is free and empowers businesses, especially small businesses to find customers. The beauty of the platform is its usability and in-built templates. The platform also lets you create custom email templates. If you are new to email marketing, this is a great tool to put your hands on!

SEO Tools

Ahrefs

Ahrefs is the easiest solution to increase your website rankings. And you don’t even have to be an SEO expert to do that! It is an all-in-one SEO toolset that optimizes your website, analyzes your competitors, explores top performing content, and tracks your ranking progress.

SEMRush

While social media is the fastest way to marketing content, SEO still remains at the top. If you want to let your website shine, you need to master SEMRush to keep track of your search rankings, pull your competitor’s backlinks, monitor their fluctuations in ranking, keyword research, and devise ways to improve your search rankings.

Tools to Enhance Social Media Efforts

Hootsuite

Social media is the new sweetheart of marketers, probably, yours too! That’s why you need to get your hands on Hootsuite. It is an easy-to-use tool that lets you handle multiple social media pages, post scheduled content on multiple platforms simultaneously, manage several campaigns, and track activities. (All in one place!)

Sendible

Similar to Hootsuite, this is a social media management/marketing platform that allows cross-platform engagement with your audience at all times. If you want to ace the game, you must become a master of such tools.

Marketing Analytics Tools

UTM Builder

For the advanced marketer with a love of Google Analytics, you need to check out Google’s UTM Builder. Unlike the other analytics tools, this lets you know which social media post or email campaign drove traffic to your site. Get familiar with UTM codes, and you are good to go!

Bitly

Do you want to build stronger connections with your customers across all digital channels? It’s high time that you start using Bitly. This tool empowers your business – small, medium, or large, to embed short, branded call-to-action links. This also lets you shorten the website URLs to make them easily shareable.

Tools for Affiliate Marketing

VigLink

Before we proceed further, let us brief you on Affiliate Marketing. It is a marketing technique where you earn a commission by promoting other company’s or people’s products. So, if you are an affiliate marketer, do not waste a second of not using VigLink. VigLink has a massive content database provided by publishers which they can scan in real-time. The use of this tool will make it much easier to drive sales.

CJ Affiliate

This is a wonderful tool to scale your affiliate marketing efforts. It has one of the largest networks of bloggers and is one of the most popular choices for advertisers who are looking to get their products picked up and sold by publishers.

Tools for Creating Amazing Content

Grammarly

Grammarly is every content creator’s choice. Before you send an email or publish a blog, make sure to run your content through Grammarly to catch any grammatical errors or misspellings that you might have missed while proofreading. You can either use the desktop version or install the plug-in to evaluate every piece of content you create. It is very easy-to-use. Copy and Paste – that’s all you have to do!

WordPress

This is a widely used Content Management System (CMS) that lets you create beautiful websites or blog pages, and lets you publish your content easily. It is free to use. However, you may have to purchase the paid version to use advanced features. But don’t worry, it is not very expensive.

Canva

It’s no secret that attractive social media graphics, posters, presentations, or any visual content catch the audience’s attention. If you want to stay a step ahead of your competitors, you need to master Canva. It is a design tool that offers you several features to create unique illustrations, videos, and more. Featuring an easy drag-and-drop interface and a large library of templates, Canva lets your social network shine.

BuzzSumo

This content marketing software will let you easily connect with your audience. With BuzzSumo, you will always know what your audience wants, which posts are they engaging with, what you need to do to meet their expectations, what your competitors are doing, and more. It offers you social insights for SEO and content marketing campaigns. Isn’t this a great tool?

Customer Service Tools

Zendesk

Solving customer queries and problems is as important as running your business. Because businesses and customers are like peanut butter and jelly, inseparable! Zendesk offers you a complete suite of tools to respond to your customers. It aggregates all communication channels into one place – emails, phone calls, and chats.

Now that you have read the complete list of digital marketing tools that you need to master, which tools are you planning to swear by? Of course, there are some other tools that might not have made it to our list, we tried our best to compile the top 15. FYI, a few other tools that you may want to try are AdEspresso, SociAlert, Inbox Tester, Editsaurus, Unbounce, Vimeo, Moz, and more. Which tools are you already using? And which tools would you want to master? Tell us in the comments.

The post 15 Digital Marketing Tools You Should Master for a Better 2022 appeared first on Chatwolfs.

What is Digital Marketing?

“The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.” – Ray Kroc

Digital Marketing is the act of promoting and selling your products or services to the right audience through the use of online marketing channels such as social media, mobile phones, etc. Implementing online strategies will help you build your presence and establish your foot in your niche.

How Does It Work?

There are numerous online strategies and approaches for promotions that a small business can take. However, it might become overwhelming to choose strategies that will fit your business requirements.

Choosing a single tactic won’t work. The key to making a significant impact on the audience is to combine different strategies that streamline with your business. And once you do this successfully, you will secure an efficient online marketing system.

Here are some approaches that you must take to make your digital marketing campaign a success-

• Create an easily recognizable brand for your small business.
• While designing and developing your website, focus on UI, faster loading time, and clear CTAs.
• Curate content that offers solutions to your customer problems.
• Create social media posts that are both informational and aesthetically pleasing (because you want more likes, comments, and shares, don’t you?).
• Use SEO principles while you make online content. This will help you secure top search results for your blog posts or web pages.
• Promote your offers using paid advertising. Though it’s a fast method of building customers, it is not mandatory. It comes down to your budget and business requirements.
• Incorporate an email marketing campaign. However, do not SPAM your customers or you might never be able to build a relationship with them, let alone meaningful.

Importance of Digital Marketing for Small Business Owners

Digital marketing can help you build your online presence from scratch. Cost-effectiveness, lead generation, real-time marketing campaigns, data analysis, landing page conversion, audience targeting, are some of the benefits of using digital.

Here are some reasons why digital marketing is important for small businesses-

1. Reach people online

About 90% of people are on social media. And there’s a good chance that they might be looking for a business like yours. But if you are not available online, they are probably going to choose someone else.

2. Whittle your audience in targeted groups

Digital marketing helps you dissect huge demographics. You can use SEO business and social media marketing for small businesses to narrow your target audience and expand your reach.

3. Get advanced and better analytics

A better insight into your campaign analytics will help you streamline your campaigns to optimize your results. It will also help you cut costs where you are not seeing a good ROI.

4. Get Recognized and easily accessible

This is imperative. Why? Because your competitors are already out. If you have no online presence at all, you won’t be recognized and you won’t be able to compete. Think about it! Go, get an edge over your competitors, and start building your online community.

5. Leverage social media as personalized news channels

People spend 35-40% of their social media time interacting with brand content. What if you can convert social media platforms into news channels? Circulate content that is informational and relevant to your audience. If people think that you might be able to help them, they will approach you. And the rest depends on how well you deal with them!

Benefits of Digital Marketing

• Levels the playing field for small businesses (by increasing online visibility)
• Brand recognition on a global marketplace
• Reach more customers for less money than traditional marketing solutions
• Creates a platform to engage with the target audience and build brand loyalty
• Boosts overall ROI
• Boosts brand reputation
• Instills confidence and trust in users
• Generates more leads and conversions
• Lets you easily track responses on your marketing efforts
• Ensures your business’s survival

Online Marketing Strategies for Small Business

When it comes to goals and purpose, online marketing is nothing different from traditional marketing. Some of the best digital marketing strategies for small businesses that can be used to improve their online visibility and expand their reach are-

• Search Engine Marketing: Augment the rate of lead conversion and increase your website traffic.

• Mobile Marketing: Make the best use of technology and tactics to reach a wider audience.

• Content Marketing: Broaden the scope of being recognized by using content marketing services.

• Social Media Marketing: Boost your social presence and drive traffic to your website with SMM.

• Local SEO: Start ranking higher on search engines with SEO internet marketing.

Get Involved with a Digital Marketing Company

Small businesses in the modern economy need digital marketing to compete. Various companies are selling digital marketing to small businesses for helping them boost their sales and make their brand recognized.

If you are a beginner, these companies may guide you through the processes and dedicate time to your campaigns. You know, there will already be specialists who are excellent at what they do. They will offer you peace of mind you need to get to carry out other important business activities.

If you hire a digital marketing agency, you don’t have to worry about promotions and advertising. You will watch the results as the traffic will flow towards your website.

Reasons Why You Might Be Avoiding Digital Marketing?

The biggest reason you might be postponing or avoiding digital marketing is that you think your business doesn’t have the time or money to be competitive online. Right?

But this isn’t right. Your business will not be able to attract customers if it is not found. And to be found by the prospective customers, you need to advertise yourself which is possible with digital marketing.

If you still think you don’t have sufficient funds, you can take the Coursera digital marketing course and start doing it yourself. Do not underestimate Digital Marketing!

In A Nutshell

Small business digital marketing strategies do wonder. You will know once you start implementing it. Have you? Let me know in the comments.

The post Why is Digital Marketing Important for Small Businesses? appeared first on Chatwolfs.

Choosing an app to integrate with your store can be a daunting task. And so, in this blog, I have rounded up the top 15 Shopify apps that you must have to be successful

1. OBERLO

Founded in 2015, it is one of the most popular apps on the Shopify app marketplace.

It allows you to quickly import products from AliExpress and the Oberlo Marketplace to your E-commerce store. Oberlo lets you focus on your business rather than worrying about warehousing and fulfillment concerns.

Key Features

• Sales and shipment tracking options in a simple-to-use dashboard.
• Inventory and pricing automation.
• Ability to change suppliers whenever you like.
• Daily product syncing

Free Trial: NO

Pricing

• STARTER pack with all the dropshipping basics is FREE.
• BASIC Plan: $29.90/month
• PRO Plan: $79.90/month

SUMO

Do you want to accelerate your sales instantly? If yes, then this might just be the right thing.

Sumo helps E-commerce business owners like you to find more leads, grow your email lists, increase average order value, reduce cart abandonment, convert window shoppers into customers, and more.

Key Features

• Generation of unique discount codes for each user upon subscription.
• Easy drag-and-drop email form editor.
• E-commerce shortcuts to turn your visitors into customers.
• Free customer support from a dedicated customer experience team.

Free Trial: YES; 14 days for E-commerce plan.

Pricing

PRO Plan:

• $49/month
• $39/month (if billed annually)

SEO IMAGE OPTIMIZER

Do you know 26% of searches happen on Google Images? That’s why you need SEO Image Optimizer.

It is a Shopify SEO app that instigates free traffic towards your website by improving image rankings.

It optimizes your Shopify store images for Google Images search by optimizing the alt text for each image.

Key Features

• One-click install to get you running in under 30 seconds.
• Automatic optimization of alt text for images on your Shopify store.
• Automatically checks new images weekly.
• Unlimited image syncing.

Free Trial: YES

Pricing

• FREE Plan, as the name suggests, is forever free.
• Pro Plan: $24.99/month

BOLD UPSELL

The power of upselling is relentless. If you want to make more money with upsells and cross-sells, you need to get your hands on one of the best Shopify apps Bold Upsell.

It lets you show a cross-sell or upsell pop-up to your customers and helps you increase sales.

Key Features

• ‘Upsell and Cross-sell’ offers on your product page or cart page.
• Automatically hide out-of-stock offers.
• Sets up offers based on products in the shopper’s cart.
• Customization of the funnel based on customer’s acceptance or declination on the previous upsell.

Free Trial: Yes, a 14-day free trial.

Pricing

• Starter Plan: $9.99/month
• Plus Plan: $19.99/month
• Premium Plan: 39.99/month
• Pro Plan: $59.99/month

GOOGLE SHOPPING

Supercharge your marketing with one of the robust Shopify apps Google Shopping. It integrates with Google Merchant Center to increase your store’s and products’ visibility on search engines.

With Google Smart Shopping Campaign, you can create ads and make it easy for shoppers to discover and buy your products.

Key Features

• Auto syncing of products and inventory.
• Ad placement and bidding as per your daily budget.
• Creation of Smart Shopping Campaigns within minutes.
• Update product details (stock status, pricing, title, description, etc.) within 20 minutes.

Free Trial: YES, a 21-day free trial is available.

Pricing

• $4.99/month: Upto 500 products
• $8.99/month: 501-1000 products
• $13.99/month: 1001-5000 products
• $17.99/month: 5001-10000 products

PRINTFUL

It is best used for E-commerce product sourcing or merchandising. Printful is one of the best Shopify apps for print-on-demand drop shipping services.

Whether your customers want a custom-themed T-shirt or printed hats, mugs, bags, etc., Printful lets you sell unique designs without having to worry about managing print shipping labels or inventory.

Key Features

• Free mockup generator to create your product showcase images.
• A product catalog of more than 230 products that include clothing, home decor, accessories, and more.
• No upfront costs.
• 24/7 customer support.

Free Trial: No trials; it is a free app.

Pricing

No subscription fee. However, you will have to pay fulfillment costs that depend on the products your customers purchase.

SMILE.IO

Smile.io is one of the most popular programs on the Shopify App Store. It helps you increase customer engagement by offering three styles of rewards programs – loyalty points, referral programs, and VIP programs.

A recommendation from a friend is considered to be the best advertising. Right? Don’t you want your customers to spread a word about your store? Well, integrating Smile.io to your Shopify store may do the work. 

Key Features

• Loyalty point programs that nudge visitors to take actions like account creation, making purchases, leaving reviews, and more.
• Enticing referral programs to boost customer retention.
• VIP programs to increase customer engagement and grow revenue with upselling.
• Incentivization of reviews with points.

Free Trial: NO

Pricing

• Free Plan: contains basic features.
• Starter Plan: $49/month
• Growth Plan: $199/month
• Pro Plan: $599/month

PUSHOWL

Pushowl is your go-to solution when email marketing and messenger marketing seem to not work for you. It lets you create and send timely automated notifications to your customers.

These push notifications are engaging and help you in increasing your sales by reminding your customers of price-drop, abandoned carts, items ‘back-in-stock’, and more. 

Key Features

• Automated cart abandonment protection via push notifications.
• Economical push notification campaigns as compared with FB targeting ads.
• Re-engaging visitors to your website.
• Automations such as discounts, back-in-stock updates, and more.

Free Trial: YES, up to 1000 impressions per month.

Pricing

• Basic Plan: Forever FREE
• Business Plan: $19/month based on impressions.
• Enterprise Plan: Custom pricing

OPTIMONK

A conversion optimization tool that helps Shopify merchants capture leaving visitors by creating and launching personalized pop-ups.

Optimonk helps you turn ‘Lookers’ into ‘Leads’. It reduces cart abandonment rates and grows your sales with notification bars, sidebars, fullscreen, email pop-ups, and more. 

Key Features

• Easy-to-use drag and drop campaign editor.
• Messenger popups, email popups, cart abandonment popups, upselling popups to help you increase your sales.
• 200+ ready-to-use templates.
• Integration with Facebook messenger.

Free Trial: YES, a 14-days free trial is available.

Pricing

• Free Plan, as the name implies is FREE (with limited features).
• Essential Plan: $29/month
• Growth Plan: $79/month
• Premium Plan: $199/month
• Master Plan: cost based on your requirements.

KLAVIYO

Do you want to recapture your lost sales? Klaviyo is one of the best Shopify apps that is specifically developed to offer you the most advanced email marketing experience.

According to a study, 40% of customers would buy more from retailers who offer personalized shopping experience. And Klaviyo is a brilliant marketing software that helps you personalize product recommendations and segment your email lists. So get your hands on this and start earning more.

Key Features

• In-built drag-and-drop builder for creating personalized email campaigns.
• Integration of email lists with Facebook custom audiences.
• Helps you cut through the clutter by letting you segment your audience. To build deeper relationships with them.
• Post-sale engagement with personalized product recommendations for the customers.

Free Trial: YES, till 250 contacts and 500 email sends.

Pricing

External charges may be applied. These are billed by an external provider and won’t appear on your Shopify invoice.

BUNDLE UPSELL

Shopify app Bundle Upsell allows you to create targeted and user-friendly upsells by tracking every entity of the customer’s cart.

This app helps you show your customers the items that they want to see, thereby, offering them a wonderful experience.

Key Features

• 30-second setup time.
• Special BFCM (Black Friday Cyber Monday) pricing.
• Smart upsells by adapting to your customers’ shopping experience.
• User-friendly upsells

Free Trial: YES, a 7-day free trial is available.

Pricing

$47/month but for the BFCM weekend, you can avail a lifetime discount of $27/month.

SHOELACE

With Shoelace, you can deliver engaging Instagram and Facebook advertising and retargeting experiences to your customers.

It is a wonderful app to educate your customers about your brand and convince them to make a purchase. Get this app and scale your business.

Key Features

• Personalized ad sequences to boost your conversion rates.
• Combines human expertise, automation, and insights of different digital marketing campaigns to help you deliver the best experience.
• Synchronizes your brand’s message by connecting with your emails, reviews, etc.
• Journeys – to combat ad fatigue and re-engage your visitors.

Free Trial: NO

Pricing

Retargeting Plans-

• Integrations Plan: $79/month
• Starter Plan: $249/month
• Business Plan: $499/month
• Scale Plan: $2000/month

Prospecting Plans: $850/month

YOTPO REVIEWS

The Shopify app Yotpo reviews helps you build a positive online reputation. It does so by letting you collect site reviews, product reviews, ratings, and more, using an on-site widget. Some of the successful users of this app are MVMT, Rebecca Minkoff, Steve Madden. 

Social proof of your products or services is necessary to influence the buying decision. With Yotpo, you can drive traffic, increase conversions, and accelerate your sales.

Key Features

• Sets up with a single click.
• On-site widget to help you collect reviews, ratings, photos, etc. from your customers.
• Imports existing reviews and showcases them on your social media channels, or wherever you want to.
• Collects user-generated content (UGC) and uses it across various platforms.

Free Trial: YES, up to 50 orders (+200 for your first month)

Pricing

Growth Plan: $19/month

OMNISEND

The Shopify app developers created this email marketing solution to help E-commerce merchants drive increased sales. Overtime, Omnisend became a powerful omnichannel suite to help you integrate different channels for increasing your sales.

You can set up marketing automation and recover abandoned carts, retarget your customers, and build a better relationship with them.

Key Features

• Multiple channel integration (email, SMS, Facebook Messenger, Google retargeting ads, push notifications, and more), in single automation workflow.
• Ultra-precise targeting with smart segmentation.
• Automatic product import; easy migration from Mailchimp.
• Campaign customization without HTML.

Free Trial: YES

Pricing

• Free Plan (limited features)
• Standard Plan: $16/month
• Pro Plan: $99/month
• Enterprise Plan: custom pricing

ALSO BOUGHT – RELATED PRODUCTS

This is one of the initial Shopify mobile apps that offer Amazon-like smart product recommendations.

It displays entirely customizable product recommendation sliders and helps you increase your average order value.

Key Features

• Extremely easy installation process.
• Automatic product recommendations using AI.
• Powerful cross-sell.
• No struggles with UI and overall customization process.

Free Trial: YES, a 30=day free trial is available.

Pricing

Available for $9.99/month.

Why Is It Important to Add a Shopify Apps Subscription to Your ECommerce Store?

Jason Pressman, MD, Shasta Ventures, wrote in Forbes magazine that while subscriptions offer convenience and affordability to customers, these offer flexibility, efficiency, and adaptability to the store owners.

Benefits-:

1. A big opportunity to target a specific niche.
2. Subscriptions make it easier to calculate customer lifetime value.
3. These minimize surplus inventory.
4. These streamline shipping needs by timing all orders on the same date(s) and in the same packaging.

Some of the apps that you can use to manage subscriptions on your site are ReCharge Recurring Billing &  Subscriptions, Recurring Orders, Recurring Memberships, Charge Rabbit, and more.

Explode Your Sales With the Best Shopify Apps!

So, these were the top 15 apps for Shopify stores that you can add to your ECommerce store right away. As soon as you get your hands on one or more of these apps, you will begin to observe improvements in your sales.

In a nutshell, these apps will help you market business, increase sales, provide excellent customer support, inventory management, and more. You can also read about the best shopify apps 2019 that helped store owners boost their sales in the previous year.

I hope the write-up was useful. Also, in the comments section below, let me know which Shopify apps are you using and what changes have you observed in your sales?

The post Top 15 Shopify Apps That You Need To Increase Sales in 2020 appeared first on Chatwolfs.

In 2020, digital marketing is poised to reach newer heights. There are several things that are currently trending or will see a peak in the coming days. In this blog we shall be looking at some of the emerging trends in digital marketing of 2020 that will be true game-changers. 

#1 Chatbots Will Become Ever More Popular

Artificial Intelligence (AI) is already dominating the virtual space but it is going to grow in leaps and bounds in the coming days. AI in the form of chatbots is already popular. Chatbots are very useful in interacting with customers in an almost human-like manner. Your business’ customer service can improve drastically with chatbots. Unlike human customer care executives (who can stay online only for a certain number of hours daily), chatbots ensure that every customer query is immediately answered. Research indicates that most customers prefer to chat with customer care executives rather than call. This clearly shows why chatbots have become a necessity today. 

Chatbots are not only useful in customer service but over time is used to collect customer preference data. With the help of data, you can further improve your chatbot and customer service approach. 

# Social Media Is More Than Facebook

Do you know that according to a Forbes research the average age of Facebook users is 65? This means that in most cases, you are unlikely to reach your target audience through Facebook. While you cannot neglect the importance of a strong social media presence, limiting yourself to FB posts isn’t going to work in 2020. You have to move further and beyond, Instagram is a hit among the millennials. TikTok is becoming a rage among the youngsters while Twitter remains a trusted platform for verified information. YouTube is the entertainment platform for one and all. Today engaging customers on social media means using these platforms variedly so that your brand ‘connects’ with the right audience on the right platform. This means that messaging on Facebook will be different from Instagram and Twitter. The same content on multiple platforms is not the thing to do in 2020.  

#3 Getting ‘Influencers’ On Board 

We cannot talk about social media marketing and ignore the power social media influencers hold in digital marketing. What began as generic content creation by people you could easily connect with has today become a viable business proposition. Small and medium sized businesses are benefiting the most by associating with influencers. You can reach a niche group of targeted customers when an influencer talks about you. They have a high engagement rate with followers and are perceived to be authentic. The fact that influencers use humor for messaging adds to their popularity. Their ideas and messaging can cater to niche brands. If you are an emerging brand looking for ways to connect with young people, get in touch with ‘micro-influencers’, who talk local, think global and can converse with their audience. 

#4 Email Marketing

Email marketing has always been considered a trusted means of reaching the audience directly. While the effectiveness of email marketing can be debated in this age of multiple digital platforms, it cannot be denied that this form of digital marketing continues to be very popular. In 2020, businesses will continue to aggressively use email marketing, if current trends are to be believed. Email marketing has undergone many changes lately. Instead of text-heavy emails, nowadays businesses prefer to send info-graphic content. They have clickable links and other interactive buttons – almost like a webpage. The ROI on such emails is greater than traditional emails. This is one of the main reasons why brands are going back to basics with email marketing this year. 

#5 Video Marketing is Serious Business Now

If an average user is given a choice between reading text and watching a video on their mobile phone, he would prefer the latter. That’s because on hand-held devices it is easier to watch something than read. Moreover it is easier to share a video content than a text-rich content. Product and brand videos are very popular and are considered easily shareable. Video marketing is not only highly engaging but also gives high ROI. A research by ImpactBND reveals that in 2019, 70% consumers shared a brand’s video while 52% consumers watched a product video before making a purchase. The research also highlighted how 72% businesses revealed that their conversion rates improved with video marketing.  

#6 Content Continues Remains Important

One of the foundations of digital marketing was quality content. After all, one of the tenets of search engine optimization is unique content. This continues to remain so in 2020. However since Google continuously changes its algorithms, marketers must always be on their toes while creating content. Generic, stale content will not fetch good results. Google and every other search engine continuously scouts for nuanced content. Your website must have updated information and a blog that has relevant and latest articles. Google search continues to bring a lot of traffic into business websites and you cannot lose sight on quality content in 2020. 

Digital marketing has grown to be much more than an after-though of traditional marketing. Today businesses must understand and respect the power of digital marketing. You cannot connect with your audience or reach new targets without effectively using the digital ecosystem. You must have a solid website, your social media presence must be effective and you must utilize AI to your advantage. 2020 is all about connecting with audiences online. 

The post Best Trends in Digital Marketing in 2020 appeared first on Chatwolfs.

Yeah, I love being a SEO as well as Digital Marketing Professionals. I think the most important part of my job I love about is communicating with the people all around the world, listening to their problems and helping them to implementing the solutions so they can grow their businesses.

So, how does a SEO Company can help you in growing your business? What’s in there to have you taken to the top in Google searches which can improve your customer base and get you some real money, helping you to sell your products as well as services that you offer. I have described a few things in details as to how an Online Marketing Company can help a business grow with their assets in different field. Let’s take a look:

What is SEO?

Before I dive more deeply in to how a Search Engine Optimization Agency can actually help you in making some real bucks, let’s get to know more about the SEO. I know you have all read a lots of things about the SEO out there and I guess this one is not going to be a much different but this is not just a copy paste description of anything, this is the real life experience that I’m telling you.

Search Engine Optimization helps improving your website by applying different SEO methods to it. It helps in increasing the traffic to your website by getting the high search count keywords in top ranks, it helps you increasing your customer base and it helps you spreading your businesses all around the world digitally without any extra cost.

You know how companies used to do the marketing work by hiring the salesmen in the old times? That was the extra burden for those companies as they had to pay the salesmen, they had to pay their different expenses and more. But today is not the same day, things have changed. In the essence of the time 80% of world’s population stays active online, there would not be any sense for the big firms to hire the salesmen for their marketing work, they would rather prefer to hire the Digital Marketing Agencies for a better and transparent marketing work of their products and services.

How Does A SEO Company Can Actually Help in Growing Your Business?

Let’s understand this on below mentioned points:

1. They Help Getting Your Business Online:

A study has shown that there are approximate 90% of businesses in America that are online. The 10% are those which have been leading by the Old Professionals who believe to be person to person business and not in the online stuff.

So, it’s obvious that most of the businesses in the world operates online. And Being online means that you got to have a website for your business.

Yes, a real website can really help you in expanding your business, selling your goods and services online.

So, the very first step of a SEO Company is and has always been to get your business up and running online and that’s why they help you in creating your business’ website. I think we can also name them as web development company as well.

Having a website benefits you in many ways. First, you can list your products and services in your website. Second, you can interact with your customers directly through the website and explain them your business, third, you can sell your products and customer can pay directly through the website as well.

And a Digital Marketing Company can help you in all of this thing, it can help you in creating a website for your business, it can help you in reaching to your customers with a few clicks and more and more.

2. They Help Promoting Your Business in Different Search Engines:

This is the best part of what these companies do. Now, that you have a website for your business, what’s the next step of it? You don’t want it to keep it online and nobody know about it, right? You want it to be more popular so you can increase your customer base.

That’s where the marketing comes in the light and this is the main job of a Search Engine Optimization Company.

The very first job of a SEO Agency would be to find the right keywords for your business. You see, people use different terms which are also called as the Keywords to search for their interest and these keywords are the main point of marketing for any company. The job of a Digital Marketing Agency is to find the right opportunities of the keywords for your business and start optimizing your website for those set of keywords. They always make sure that the keywords should be relevant to the business and should be of good search count as what would be the advantage of targeting a term for which people are not even looking, right?

Once you have the right set of keywords for the business, it’ll be good to go.

The Second Thing the marketing companies do is they use to fix the on page SEO of your website. Google and other major search engines have set a comprehensive list of guidelines for marketing a website and the companies have to follow those rules while working on promoting a business online and doing SEO for them.

Below are the things that are taken care by the Marketing Agencies:

They create the appealing title and description tags for your website and it’s important pages. Title and Description tags are something that tells search engines what’s a page is about and the these are the very first thing that search engines crawlers look at in a website. So, it’s really necessary for you to keep updating your website pages with the keyword rich and appropriate title and description tags at regular interval of times. It is said that Search Engines Crawlers use to get an idea as to what keywords you are working on for your website, just by analyzing the title and description tags of a web page, so it’s really important for all of us to keep track of it and making it more authentic and real.

They Create the Heading tags for your website pages. Heading Tags are something that actually describe the whole page just in one line and search engines also give them the priority as well. So, the main job of a SEO Consultant is to create the appealing and keyword rich heading tags for a web page. There are the set of the Heading tags which are H1, H2, H3, H4 to H6 which need to be present on a web page.

They Help Optimizing Your Images. Search Engines can’t read the images due to their algorithmic structure so they use to read the Alternative Text associate with an image. SEO Strategists use to create the keyword rich image alternative texts and implement them on the images so the search engines get to know about it. The one other reason of putting the alternative texts for the images is that they also help in increasing the ranks for the particular keywords.

They Help Optimizing Your Web Content: Content is king for search engines and if you want your website to be succeeded online, you really got to have the good amount of content on your website. The main job of a Search Engine Optimization Specialist is to ensure that the website he is working on, should be full of appropriate content and it should be authentic, not duplicated from any other sources etc. etc.  

They Help in Building Backlinks for Your Keywords: Backlinks creation is an utmost part of any marketing strategy. This is the highest level approach that is used by any marketing professional and this also ensures the success of any SEO Campaign. Creating backlinks from highly authorative sources helps you in passing the link juice back to your website as well as it helps in improving the ranks for your particular keywords as well. So, it is imperative that you should create the backlinks which are genuine and come from the high quality websites with great SEO metrics.

3. They Help in Ranking Your Business Keywords:

So far we have seen some points that are necessary from Search Engine Optimization Perspectives and that are taken care of any SEO Professional while working on the marketing of any website. But why all this? Why do we do that?

The one and only answer for this is to get the ranks for our keywords. Whatever we do in SEO, the objective is always to get the top ranks for the keywords and that is also the objective of a SEO company as well. The job will not get done until unless we have the keywords in the top page ranks in Google and other search engines.

The main advantage of it is that getting the keywords in the top page ranks help your business appear on the top for different terms which people are actually searching. So, once they are able to see your website popping up at the top for the term they are searching, they will definitely get on your website through there. This helps in diverting a great amount of potential organic traffic back to your website which later results in increasing the sales of the products and services.

Conclusion:

Being as a SEO Professional and owner of a Digital Marketing Company, I have always felt the need of my clients all around the world and always admired their constant believe in me. I have helped a lot of businesses in increasing their aspects and I still do the same. It is to be believed by many people that marketing firms are thieves and steal the money of people in the name of promoting their businesses and I can’t deny that but not all people are same and so does the companies. It is all about the trust. The main objective of writing this article was to help people understanding the process of SEO. The above points help you understating how a SEO Company work, what methods it applies and what outcome you can expect from the campaign. So, next time when you are going to hire any SEO Consultant for your business, do keep these things in mind and keep a track of their work by following all the above thing.

Happy Working!

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